Google Search Network and Content Network--Tips On How To MaximizeFor Google Pay Per Click Advertising, there are 2 main networks that you can place your advertisement : 1. The Search NetworkThis is the Google Signature Advertising Platform with the Search Page with a search box to key in a keyword to search in Google.The page that you get after keying your query is called Search Engine Returned Pages(SERP).The search would return a number of pages all related to the search keywords. The ads that you see in the top and right hand side are called sponsored ads.These are the Google Adwords ads. 2. The Content NetworkThese are Google Adsense sites in the websites,blogs,articles in Article Directories,Squidoo Pages,Forums. This Google sponsored ads is called Google AdSense and they are placed in various locations of the above sites. Profit Centric Tips: 1.If you are new and inexperienced, it is advisible to avoid the Content Network first and go for just the only Search Network.Most of the traffic, 80% come from Content Network, but the traffic may be of low quality, they may come from arbitrage sites and low quality sites.This will eat up your budget very fast without conversion. 2. The traffic is not targeted traffic and the Adsense appeared passively there. 3. You will get better target higher quality traffic from the Search Network as the traffic is looking for your solution in the Google Adwords ads. 4. Match your keywords with your landing page for better conversion and to get higher Quality Score of Google. That your cost per click will be lower. 5.If you are getting a lot of clicks,make sure your landing pages are set up well for turning the click into a conversion. If you are getting few clicks then you don't have enough data to worry about it. However, if you are getting lots of clicks with no conversions I would recommend you evaluate your landing pages first. 6.Content Network is ideal to build Brand Presence, you may get a lot of impressions free without any clicks. 7.If you intend to work on both networks, best is to separate each networkwith a different campaign Ad Group.Then you can track the performance of eachcampaign clearly. 8. Search Network and Content Network would require all different methods;keywords,targeting,bid price.Thus,good to separate them. 9. With search network advertising, users are actively searching for your product/service. With the content network, users are being broadcast the advertisment. They are not in an active "Buy" mode 10.If you are new and inexperience, best is to avoid the top tiers: Google, Yahoo,Bing, although the reach is the best.Go for the second tiers : ASK,MIVA,Bidvertiser,Netklix....Try to avoid expensive learning curve with the top tiers. Resources for Pay Per Click Marketing: Pay Per Click Referencehttp://www.payperclickreference.com/ Google AdWords Help Centerhttp://adwords.google.com/support/aw/ Google AdWords Learning Centerhttp://www.google.com/adwords/learningcenter/ List of Pay Per Click siteshttp://www.ppcadcenter.com/ Related Posts 1 .Pay Per Click PPC Marketinga).http://acme-people-search-forum.com/forum/11/paid-advertising-methods-adwords-yahoo-msn/ Topics: Pay Per Click PPC b).http://acme-people-search-forum.com/post/23844/#p23844Free Google AdWords Pay Per Click Basics Traning Videos c).http://acme-people-search-forum.com/topic/1460/how-to-start-pay-per-click-for-newbies/How To Start Pay Per Click For Newbies d).http://acme-people-search-forum.com/topic/2193/long-tail-keywords/Long Tail Keywords 2.Keywords For Marketinga).http://acme-people-search-forum.com/topic/2537/how-to-profit-from-long-tailed-keyword-research-for-your-marketing/How To Profit From Long Tailed Keyword Research For Your Marketing b).http://acme-people-search-forum.com/topic/2454/top-10-ranking-sites-by-alexa-for-the-keyword-acme-people-search/Top 10 Ranking Sites According to Alexa For The Keyword :Acme People Search c).http://acme-people-search-forum.com/post/22448/#p22448]Keyword for Web Directory 3.Building Web Traffica).http://acme-people-search-forum.com/topic/2250/how-to-submit-to-major-directories-for-your-sites-to-improve-search/How To Submit To Major Directories For Your Sites To Improve Search
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