Link In hypertext systems, such as the World Wide Web, a link is a reference to another document. Such links are sometimes called hot links because they take you to other document when you click on them.
Link Building Link Building is the systematic process of creating link-worthy content to build one-way and reciprocal inbound links to improve search engine ranking in the search engine result pages for each of the web pages of the website.
Inbound Links Inbound Links are links received by a web node (web page, directory, website, or top level domain) from another web node.Inbound Links are also known as back links,incoming links, inbound links, inlinks, and inward links.
One-way Inbound Links One-Way-Inbound Links are Inbound Links that are pointing in one way only from website A to website B. Search engines would consider this as a vote to the destination site B and thus this will help in improving the Pagerank of site A.
Outbound Links Outbound Links are links that go out from a website A to website B.Outbound links are a drain on a sites total PageRank as they leak PageRank.To mitigate any potential losses, try to ensure outbound links are reciprocated.The result from reciprocal links can be either a loss or gain to your PageRank as it depend on the PageRank of the pages at each end and the number of links out from those pages.
Reciprocal Links Reciprocal Links are Inbound Links that are pointing to each other from website A to website B and vice versa.These have lesser value as compared to one-way inbound links.
Internal Links These are links linking the web pages within a website.These linksdo contribute to the distribution of link juice to eacvh of the wen pages as well as for ease of navigation.
External Links External Links are Inbound links and reciprocal links that are not internal links that link to the internal web pages.
Deep Linking Building Inbound Links to other than the domain home page is called deep linking.This help to raise the ranking of other pages in your site when you use the keyword as the anchor text for the inbound links.When combine with internal links, deep linking help in the ranking and overall navigation of your site.
Links In Search Engine Optimization
Keywords Keywords are words or phrases people use to key in the search query of the search engines to search for relevant information from the internet.Your site is built around the set of keywords that you have targeted to rank well for search engine ranking and links are built with the keywords as anchor texts.
Anchor Text Anchor Text refers to the text forming the clickable part of a link from one web page to another.For better search engine ranking, the keyword that you want to target for ranking should be used as the anchor text.
Meta Tags Meta Tag is a special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.The 4 meta tags are file name, title, description and keywords.
PageRank PageRank is a numeric value that represents how important a page is on the web.Google thinks that when one page links to another page,it is effectively casting a vote for another page.The more votes a page has, the more important it becomes.The value of the votes are determine by the importance of the page that cast the vote.Google only rank each web pages and not the website and they are ranked from PageRank 0 to 10, the higher the number the better is the ranking. Each link to a web page is a vote for that page.
Search Engine Optimization (SEO) Search Engine Optimization, or SEO, is the process of setting up your web site so that it ranks well for particular keywords within the organic search results of major search engines, including Google, Yahoo and Bing.The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through beyond the third page of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Unlike paid search marketing, which requires you to pay for every click sent to your web site from a search engine, traffic sent to your site from a search engines results is free.
On Page Optimization Off Page OptimizationWhat determine Search Engine Ranking? 2 factors: On Page and Off Page Factors would determine your site PageRank.
On Page Optimization [30% Importance] ==> The 4 Meta Tags and Content Off Page Optimization [70% Importance] ==> Inbound Links
Search Engine Ranking In the search marketing field, the pages the search engines return to fulfill a query are referred to as search engine results pages.Your search engine ranking would determine the order of the placement of your web pages in the search results.What determine search engine ranking?See the On Page and Off page Optimization above.
Search Engine Result Pages (SERPS) In the search marketing field, the pages the search engines return to fulfill a query are referred to as search engine results pages.Your search engine ranking would determine the order of the placement of your web pages in the search results.
Linking Patterns
Spoke Pattern In the Spoke Pattern, all the inbound links are pointing to the home page and it certainly appears very obvious to Google that these links are created by you and thus would assign a lower value to all these links.As Google would rank web pages and not web site, it is better to build inbound links to each of the web pages with the right anchor text.
Wheel Pattern In the Wheel Pattern,it is better than the Spoke Pattern as each of the supporting sites are linked in one direction and only with a few sites eventually point to the main site.This linkage passes link juice to the linked supporting sites and in the end , higher quality linked sites would link to the main site to pass the most link juice to the main site.This pattern would appear more natural to the search engines.
Link Pyramid Structure Your link building activities should appear natural in the eyes of search engines, if not, the value of your inbound links would be reduced significantly.To get the required naturalness, link building should have good diversification and variation in the building up of links from all these sites:
Websites with related niche Social Bookmarking sites Search Engine Directories Article Directories Article Announcement Sites eZine Publishers Press Release Sites Video Posting Sites
Link Pyramid Structure is an effectively way of diversifying your links to make them appearing natural. The Pyramid is a 3 level structure of your links: Base Links (75% of links) Mid Grade Links (20% of links) Top Highest Quality links (5% of links)
Base Links (75% of links) This has the largest numbers of links like the base of a real pyramid.Base links are links from niche article sites, social bookmarking sites,blog comments, deep inner pages.These are lower quality links.It is important that you have a lot of these links than any other links because Google algotithm would thinks that this is natural. These base links would form the foundation of your links.
Mid Grade Links (20% of links) Above the base links are your mid grade links that are from sites with PageRank 1 and above and they have higher authority than the base links.Mid grade links have fair amount of inbound links pointing to them and they are mini sites, and sites that re-use EzineArticle contents.
Top Highest Quality links (5% of links) For long tail keywords, you may not need these highest quality links to rank well but for competitive keywords, these highest quality links are essential.These links are from PageRank 2 and above sites that have good number of higher quality links pointing to them.
Using Link Pyramid Structure is a good way of building your inbound links to appear natural from the search engines perspective.
Time Saving Systems For Link Building
Article Submitter Article Submitter is an article submission service that submit your articles to Article Directories without making your article unique.To get unique articles for submitting to article directories, you would need Article Spinner to spin your article to produce up to hundreds of spun articles.
Article Syndication Network Article Syndication Networks is a grouping of websites and blogs that build one-way inbound links to all the members sites using unique and spun articles that are posted in the members site in a systematic way that imitates natural link building.These are not link farms as inbound links are anchor texts posted in each of the unique articles from the members sites with related niches.
Web Pages Submitter This service would essentially save you lots of time for your web pages to be submitted to the following sites: Social Bookmarking sites RSS Directories Search Engines Submission Directories
Avoiding Duplicate Content
Article Spinner In order to get hundreds of unique articles from one article, your article would need to be spun using Article Spinner.Search engines would not favour duplicate contents as these would be assigned a lower value for the inbound links.
Duplicate Content Search engines award original content and penalize identical content.Duplicate contents would result in your contents be penalized with lower ranking or completely drop from their index.
Sites To Build Links
Content Syndication The concept in Content Syndication is to develop content with the intention of publishing it on someone elses site.In return for providing the content, the author gets a link back to her site. To the search engines, this is legitimate, as the site is endorsing the content by publishing it and the return links are an acknowledgement of that endorsement.Article directories are good example of the application of this concept.
Article Directories Article Directories are sites that accept articles from all sources to be published in thier sites. The authors would normally be allowed to add in the inbound links to their sites in the author resource box at the end of the articles.
Social News Sites Social media sites such as Digg,Reddit,StumbleUpon, Delicious and many others can be utilized as an effective link building program.
Article Syndication Network Article Syndication Networks is a grouping of websites and blogs that build one-way inbound links to all the members sites using unique and spun articles that are posted in the members site in a systematic way that imitates natural link building.
Social Bookmarking sites Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.Submitting your web pages to social bookmarking sites would generate inbound links to your site.
RSS Directories What is RSS? RSS stand for Really Simple Syndication.RSS is a defined standard with the specific purpose of delivering updates to web-based content. Using this standard, webmasters provide headlines and fresh content in a succinct manner. Meanwhile, consumers use RSS readers and news aggregators to collect and monitor their favorite feeds in one centralized program or location. Content viewed in the RSS reader or news aggregator is known as an RSS feed.Most bloggers and website owners have RSS feeds to distribute their content and there are tons of RSS Directories specifically developed for promoting your RSS feeds.
Directories Directories are web based directories that list web sites acoording to types and location that allow inbound links to the submitter wen sites.
Article Announcement Sites These are sites that would announce the publication of your new articles that would generate inbound links to your articles.
eZine Publishers These are online magazine publishers that you can submit your articles to get good exposure to their subscribers base.
Press Release Sites These are sites that publish public relations announcement to the news media and other targeted publications for the purpose of letting the public know of company developments.
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